Marketing Performance Dashboard

Bigbrain
Engage360

Marketing performance dashboard for web, app and campaign engagement tracking. It helps teams understand traffic quality, app usage, lead flow, campaign ROI and conversion movement from one visual workspace.

42KEvents
18.6%CTR
₹8.4LRevenue
Audience Split
Returning64%
New Users36%
Conversion Funnel
Visits42K
Leads3.8K
Sales612
Dashboard Preview

From campaign events to board-ready insights.

Engage360 is designed to convert raw visitor, click, lead and sales events into clean decision panels. The page includes visual blocks for traffic trends, audience split, funnel stages and performance scorecards.

Channel Mix
4.7xROAS
612Sales
18.6%CTR
Product Modules
01

Web Engagement

Visitors, landing pages, bounce rate, source-wise sessions, scroll depth, form submissions and page performance.

02

App Activity

Active users, screen views, feature usage, login frequency, cohorts and drop-off points across the app.

03

Campaign ROI

Ad spend, clicks, conversions, revenue attribution, cost per lead and channel-wise performance.

04

Lead Funnel

Enquiry quality, follow-up status, stage movement and conversion probability from a clean sales panel.

Module Visuals
01

Web Engagement

Visitors, landing pages, bounce rate, source-wise sessions, scroll depth, form submissions and page performance.

64KSessions38%Bounce

Organic

Paid

Referral

02

App Activity

Active users, screen views, feature usage, login frequency, cohorts and drop-off points across the app.

18.2KActive users
03

Campaign ROI

Ad spend, clicks, conversions, revenue attribution, cost per lead and channel-wise performance.

4.7x
Spend₹2.4L
Revenue₹11.2L
CPL₹96
04

Lead Funnel

Enquiry quality, follow-up status, stage movement and conversion probability from a clean sales panel.

Enquiries2,430
Qualified1,120
Proposal428
Won146
Key capabilities

Built for real operations.

  • Website, app, campaign and CRM event tracking
  • Source-wise attribution across paid, organic and referral traffic
  • Funnel visualization from visits to leads to sales
  • Daily, weekly and monthly growth comparison reports
  • Export-ready reporting for founders, clients and managers

Dashboard KPIs

TrafficUsers, sessions, source mix
EngagementCTR, scroll, events
ConversionLeads, sales, ROAS
RetentionReturning users, cohorts
Workflow

Connect → Track → Analyze → Improve

1

Connect Sources

Website, mobile app, social campaigns, ad links and CRM leads.

2

Track Events

Clicks, visits, signups, leads, sales, repeat actions and drop-offs.

3

Analyze Growth

Identify high-performing channels and weak points in the funnel.

4

Improve Results

Use insights to improve ads, landing pages, journeys and conversions.